Steve Jobs says 2011 is the Year of the Tablet when he presented the world with the brand new ipad2. He is spot on as we are now in the middle of 2011,tablets seem pop out everywhere. Even my dad who is not into technology asked me about the ipad2 and that just shows the tablet has finally arrived. Although being pushed by Microsoft with its tablet and stylus platform, the modern tablet which uses only your fingers and gesture for navigation has greater avantage because of the each of use of these devices. As we progress future , there will be more and more enterprise usages of tablet with BlackBerry showing off its PlayBook(not a very business name for the first enterprise class tablet). With all these, there is a great opportunity for developers to ride this trend.
Looking at this trend, SingTel is organizing i.Challenge11 – The Tablet Enterprise, a competition to showcase your ideas and applications. The competition is looking for tablet-friendly, enterprise-centric mobile applications that can help businesses in 6 key areas. Be ready to submit your application, prototype or even an idea that falls into the competition categories.
There will be up to 12 finalists will be selected and awarded SGD1,000 and up to 4 winners will walk away with SGD$20,000 for
each winning entry. There is not only SGD100,000 cash prize to be won, but we are also ready to Go-To-Market with
the winning ideas!
Singtel have also lined up 2 training sessions for you to learn from the experts on how you can create the winning app
that will change businesses. Seats are limited and registration is based on first-come-first-served basis. Find out more
from their website at http://six.sg/ichallenge
Accordint to the site,The 6 categories are:
In and Out of Office
In a company, the mobile workforce is always on the move to acquire new accounts and support existing customers. It is difficult to track progresses and manage company resources.
We are looking for innovations that will enhance the experience of going “in and out of office”, more seamless, easy to adopt, and impressive to customers.
Asian Business Traveller
Employees who work in MNCs may have to travel frequently. It has never been easy to manage the cost of staying connected while keeping the productivity level high during these overseas trips.
We are looking for innovations to help the “Asian Business Traveller” increase cost transparency, improve productivity, and make every minute overseas count.
Data Driven Enterprise
Why guess when there’s fact? Companies are increasingly looking to make sense of the deluge of information found online or within the enterprise, so that they can make more informed business decisions.
We are looking for innovations to help the “Data Driven Enterprise”, using data to find new customers, uncover business risks and hone new product features.
The Business Exchange
Engaging your customers, suppliers and partners is limited to the trading hours every day. Can we help businesses stay connected with their counterparts, to build engaging and mutually trusted business relationships?
We are looking for innovations that facilitate “The Business Exchange”, helping companies exchange opportunities, surface and close sales / partnership leads.
Office on the Move
Higher rents in Singapore and globalisation of the work force has created a large number of SOHO companies, where employees can work anywhere that has an Internet connection.
We are looking for innovations to help businesses with “Office on the Move”, that allows employees to collaborate wherever they are.
The Mobile Agent
With the increasing trend in start-ups and entrepreneurs, it is important to stay ahead of competition by looking for interesting ways to engage, sell and support their customers.
We are looking for innovations for the “Mobile Agent”, apps that enable end-to-end capabilities of individuals or teams of independent business owners.
The Perdana Leadership Foundation will be organising the CEO Forum 2011, on 23rd of June 2011, themed with the “Transforming Malaysia: Challenges on the road to becoming a high-income economy”. This is the forum that will gather major industry leaders, managers and executives to share their knowledge, opinion and experience and to interact with one another on Malaysia’s journey towards becoming a high-income economy.
As Malaysia aspires to become a fully-developed, high income nation by 2020, driven primarily by high-value knowledge-based industries and services. To attain this goal, the government has launched the Government Transformation Plan and the Economic Transformation Plan as well as unveiled the New Economic Model. Now, more than six months down the road, what are the achievements of the plans and the new challenges faced on the road to transformation?
This key Forum aims to highlight the concerns of Malaysian businesses and the general public on Malaysia’s journey of change. More than twenty-five Malaysian CEOs and industry experts will give their opinions on a wide range of issues connected to the transformation: the FDI, cost of living, education, public governance, the content industry and domestic investment, among others, in an event that promises lively interactions and new insights. The event features a special session with PEMANDU CEO, YB Dato’ Sri Idris Jala, on the milestones and achievements of the transformation initiatives and a closing keynote address on Malaysian politics by none other than the fourth Prime Minister of Malaysia, YABhg Tun Dr. Mahathir Mohamad.
If you hunger for meaningful dialogue, frank discussions and unique perspectives, as well as the chance to exchange views and ideas with experienced members of the country’s corporate sector, the Perdana Leadership Foundation CEO Forum 2011 is an event not to be missed.
Date: 23rd JUNE 2011 (8.30am – 6.30pm)
Venue: Sime Darby Convention Centre, 1A, Jalan Bukit Kiara 1, 60000 Kuala Lumpur
Who Should Attend: CEOs, COOs, Directors, Heads of Department, Managers, Executives, Business Owners, and all who are interested to gain business insights
Keynote Address: “Malaysian Politics: Should It Transform with the Economic Transformation?” by YABhg Tun Dr. Mahathir Mohamad
Special Session with PEMANDU: “GTP + ETP = A Better Quality of Life?” by YB Dato’ Sri Idris Jala
Tickets are priced at only RM400 per delegate. Register by 3rd June 2011 for a 20% discount. Group Registrations of 3 or more from a single organisation are entitled to a 10% discount.
Entrepreneurs.my members qualify for a special price of RM280 only per seat.
Korea is a well known for its well connected IT infrastructure. Korean information technology ranked in the top ten among G20 countries according to a report released by Korea’s National IT Industry Promotion Agency on January 12, 2011. The broadband network penetrates all over the country and the development goes on continuously. With the high-speed internet, the business activities in Korea are truly dynamic and fast-paced. (Korea ranked 3rd in the ‘Economic Dynamism’ from the ‘Best Countries in the World’ in 2010)
As well as this great infrastructure and economic dynamism, Korea has a very well-educated workforce. About 97% of the young generation has attended to higher education and this generation grew up with the world best internet service and various tech gadgets. It is one of the reasons why Korean consumers are very high maintenance and many multinational IT companies come to Korea to test their new products. Tod Cohen, Vice President at eBay said “Because expectation by consumers is very high, we use Korea in many ways as a platform of innovation” during his interview with JoongAng Daily.
These IT literate young generations are making a start-up boom in Korea again. A lot of internet based services such as social network services, mobile applications and cloud computing don’t necessarily require big money from the start and it draws young entrepreneurs to their own business just with great ideas and passion. Government is supporting ventures via various ways including venture friendly policies, working place and most importantly money. Big corporations also are nurturing start-ups as their future partners and innovation hub.
Two Korean start-ups Moglue (interactive e-book platform) and JellyBus (mobile photo application and game) made to the final 11 at Echelon 2011, an Asia Startup competition. Moglue is heading to New York this summer aiming for global success and JellyBus has already ranked number one with its camera application ‘qbro’ at App Store in 16 countries. Furthermore, there are many ventures such as Musicshake (user generated music solution) and Kakao Talk (free mobile messenger service) targeting global markets.
Internet business is borderless and so is investment. According to the BlueRun Ventures’ ‘Leading Globalization of Korean Venture Market’ report, Korean people’s creativity and energetic passion for entrepreneurship create numerous investment opportunities for a venture capital firm and the more global venture capital funds invests in Korean venture companies, the better it could nurture its talented workforce so that the creative ideas coming from the brightest minds of Korea can be developed into global market innovations and help create a larger pie for everyone in the world.
Korean peninsula is too small for those who are aiming to be global market leaders. More and more Korean ventures will go abroad and the nationality of corporation doesn’t even matter. Today’s young generations are adventurous, creative, and unconventional. They like to make their own ideas come true instead of sitting in a cubicle. And their scale is worldwide, not limited to their local boundaries. There are many rookie start-ups with great potentials in Korea. They will lead Korea and the world to new level of innovation in the near future.
Many my age will have the precious memory of little picture books with cute little pop-ups which I could color and have fun with. Moglue has developed and is currently developing a platform which allows anyone to create, play and share their own ideas. It is special in that although it is a Korean company, its aim was to target the Global market first. Moglue’s office is located in not only Korea, but at Plug&Play center at Silicon Valley, too. Who is behind all this hard work? Moglue’s CEO-Mr.Kim is only 23 years old. Although at very young, Mr.Kim’s app was selected as one of the top 10 apps in Accelerate 10, and is now pitching at various competitions such as Echelon 2011 as one of the top 10 finalists. He is now the co-founder and CEO of Moglue. Mr.Kim is indeed one of Korea’s young entrepreneurs which many Koreans have high expectations for.
Taewoo, Kim -Born 1988 -CEO at Moglue -Researcher at Hekka Network -Intern at SK Telecom Venture Capital -Education: KAIST Business School , KAIST
Onsuccess has met Mr.Kim on April 17th, 2011 at Onsuccess’ office and has had an intriguing interview about Moglue’s business and his experience in founding his company. Lets go into the interview.
Q. You founded Moglue just last year, 2010. You recently got an investment in Korea under 1billion won from GS, and now you’re heading back and forth to and from Sillicon Valley to meet all these investors. How do you feel? Is there a drastic change in your personal life and for your company?
Taewoo: Yes, I used to work at Silicon Valley two years ago at a venture capital as an intern, and during the intern I was working on the investment side. So I saw presentations and met large entrepreneurs and investors, but for now I’m an entrepreneur, and I should do those presentations, so it’s a totally different experience.
I see. Right, my main focus here today will be about your new company Moglue, your business model, target, and so on, but we will definitely save some time to talk about your team and yourself as well. Looking forward to an interesting story.
Q. How did you get the idea, inspiration of this item interactive e-books and how did you found Moglue? Taewoo: Originally this idea does not come from me but came from my co-founder Sally Park, and she really liked pop-up books like you when she was really young. She saw the i-pad when i-pad came to Korea, and she thought that maybe lots of companies would want to create their own interactive e-book for i-pad, or galaxy tab, but it might take lots of time and cost. So she thought: why don’t we make some kind of platform for publishers of all sorts that allows them to create their own interactive e-books with low cost and short time? That’s how we got the idea.
Q. What opportunity did you see in the new emerging e-book market? Taewoo: So far, e-book was just a converted version of the paper book. People just read the same book as (reading) a paper book, with different device. But after i-pad, they can get a totally new experience. That means you can touch with characters, and you can make the characters jump, fly, or give them move according to gravity. That’s a totally different experience, and we thought that it can give some more value to users. We thought that can be an opportunity for us.
Market & target
There are already some competitors in the e-book market. As you mentioned, I saw your business model and there were some competitors. Q. How do you differentiate with your competitors? Taewoo: One of our core competence is that once you make your own interactive e-book on the desktop, you can publish it to multi cross platforms like i-pad, i-phones, Galaxy Tab, or android phones. Once you make it, you can publish it to all devices. That’s one thing, and it’s really easy to use. Even though I’m not familiar with any development systems, I can make my own interactive e-books by drag & drops, and changing the numbers.
- followup Q. One of the competitors you mentioned was Woodwing, and it surely has high cost efficiency, developers, and easy usability. I’m just giving you an example, say if this company were to suddenly say, ‘okay we’re going for kids’ e-books.’ Then what would you do? Do you have any plans? Taewoo: Basically, Woodwing is focusing on platform for magazines, not kids’ books, but we always think that maybe Adobe or Woodwing can come to our market, too. But even though they are coming, the thing that we should focus on is not competitors, but the customers. So we are just thinking about the customers and we are trying to make the best platform for customers.
-followup Q. You’re not really thinking about giant conglomerates such as Amazon, Adobe.. If they buy other competitors and they try to promote it, would you still believe that customers are going to like your service? Taewoo: Of course I do care about competitors, giant companies like Amazon, Adobe coming to our market, but the thing that we want to do during this year is, we want to be a first mover of interactive e-books building platform market. Then, even though competitors like Adobe comes, if we can be exposed as a competitor to Adobe, that’s the best case for us. Since Adobe will handle the promotion and the advertising market, it makes the market bigger than now, so it’s good for us too.
Q. Why is it specifically the U.S market that you are heading for at the moment? Taewoo: Of course the U.S. market is one of the largest in terms of market size. When I started the company, from the beginning I wanted to make a global company. So if we make success globally, I thought we should succeed in the U.S. first. So that’s the reason why we’re trying to succeed in the states, why we’re targeting the U.S. first.
-follow up Q. So you think in terms of market size, it’s.. Taewoo : Totally different.
Q. Do you have plans to expand to other countries also? Taewoo: Actually, we’re totally interested in the Asian market, especially Japan and China. For example, Japan’s market size is bigger than the total market size of Europe. So we’re focusing on Japan, but unfortunately there has been .. an earthquake, so I was planning to go to Japan last month, but I cannot go. Still, I’m interested in the Japanese market and Chinese market.
You are not only focusing on the U.S.market but also you have got some investments from the Korean market already. For example, GS shop has invested in Moglue about one billion won in your company. There was currently some news that they are trying to implement your technology into their shopping catalog. Q. Do you have any plans to expand not only in the kids’ books sectors, but other sectors also? Taewoo : Last week we launched our interactive cookbook application, so currently we are focusing not only on kids’ books, but also for the education market, and magazine market, too. We are definitely interested in all contents which have lots of images. That’s going to be education, kids, and magazines.
We will talk a little more about getting profitable. You currently have a global team, and one co-founder is said to sharing Moglue’s ideas internationally. Q. How are you focusing on partnership and marketing strategies? Taewoo: Even though we have an American co-founder, still we have lots of Koreans too. If we go to the states and say we are from Korea and we are making these kinds of books, and we can make those books for you too, then lots of American partners say ‘Do you have any connections or partnerships in Korea?’ That’s the kind of question they ask at first always. So we thought that okay, we should make some traction in Korea first, so now we are working with six to seven partnerships in Korea, and then we are looking for partners in Japan and China right now. And then you may make partnerships with Random-house or Penguin Books, too. Even though we already met Random-house and Penguin Books, we are still communicating right now.
-Follow up Q. So it isn’t only the U.S. market, you are also planning to expand to all countries you are interested in at the same time. Are there any going well? Taewoo: For us, the Korean market is the easiest market for us. Honestly, we know lots of publishers and even publishers just come to us, saying they want to make their own interactive e-book with us, so it’s much easier. But still for foreign markets, it’s not that easy. Especially for the U.S.market, there are several competitors of our company, so they are trying to make their own books with our competitors, too. So it’s not easy to make a partnership right now.
Q. Your business model says it provides tools for free, and if you want publishing, you have to pay for DRM or viewers. Why provide tools for free? Isn’t providing a high-quality platform itself really important? If you provide tools for free, won’t you become loose on developing the platform? Taewoo: For most publishers, this platform is new. So they don’t know anything about our platform. If you want to promote our platform, they should try to use our platform, and if they realize it is really good, they can make their interactive e-book through our platform, and then they may want to pay. But beforehand, if we say that ‘okay we want to use our platform, you should pay first, then they won’t use our platform. That’s the reason why we want to provide our platform for free, and after using our platform, they can pay.
I see you’re using it for promotions so that lots of users can get access to your platform as possible. Q. Do you have any plans to make a premium version that people pay to use the version? Taewoo: We are planning to make two different versions of platform, one for the professionals, like publishers and authors, who already have their own contents. We are providing the platform as free for the publishers who are professionals, and then they are going to pay when they publish the books to the public. The other platform is going to be for individuals, like parents, or anyone in this room who don’t have any contents. We will provide some story templates, some content, images, sounds, and special pages like color me, or maze.. some kind of mini-game pages, so even though at the case we are going to provide the platform for free, people should pay for some kind of premium characters or pages. So it’s kind of a freemium model, they are going to make their own books for free, but they should pay if they want to use special pages or characters. I don’t think we are going to provide two platforms which pays at first. We want to make our users use our platform at first, and then we want to make users pay.
Q. Right now Moglue is only providing a Closed Beta version right now. Why is that, and do you have plans to make it open beta? Taewoo: We launched our closed beta on March 1st, and we are doing closed beta with more than 400 different users from different countries, so we got lots of good feedback from the users and we are fixing it right now. We are going to start our open beta next month, at the beginning of May.
Let’s go a little bit more into your personal experiences and your team. Q. You seem to have found a really great and unique team. Can you tell us a little about how it started off? Taewoo: We have four different co-founders, and all co-founders met at the first Startup weekend Seoul, which was held last May. We met during the conference, and actually originally we were separated teams, I used to do SNS startups, and two others were doing this item we are doing right now, and the other one was doing some music SNS item, but after three months, we realized that if we are doing all business separately, maybe all of us are going to fail. So we decided to be one team after the event. That’s how we met. Once we had the American co-founder at the beginning, so we didn’t have any barriers to employ foreign employees. We met our French developer in some kind of startup event, we talked to him and he was really interested in this startup, so we hired him. Also when we recruited the developers for public, things we have already mentioned like we already have two foreign employees, another American guy just came to us since we already have foreign employees and then we are communicating in English anyway, so he didn’t get any pressure or fear towards us. Recently we got an intern from Germany, too. Now we have four different foreign employees and four different nationalities. I totally agree that we are a unique team.
Q. You are going global from the start. Many Korean entrepreneurs don’t really try to get foreign employees, and don’t even think of trying to go abroad. You had a great chance. Why did you drop the music item? Taewoo: When we became one team, we should decide the item we should focus on. We had three different items, as you know. If you started SNS, it takes one or two years to make the money. Then, the interactive e-book item was booming, and we thought that if we started this item one year later, then we may not be able to make anything. So we thought we should focus on this item first.
So you saw the highest possibility. Q. Having a good idea and target it is one thing, but for startups, one of the major problems is that there isn’t enough people, where startups is all about the people. Having a good idea is important, but if the team isn’t as close and tight to each other, they seem to fail. As a small team, how do you plan keep the quality in check? Taewoo : Even though you are a large company, you are always lacking people. Even if you are Samsung or LG, they still recruit people. I don’t think that’s the only problem for startup companies. Anyway, for small companies the good thing is that we don’t need to report to our boss. Since we are the boss of ourselves, we can decide by ourselves, and then we discuss right now, and we can think and decide in a short time. If you go to a big company, it takes a long time to decide a small tiny problem. But in our company, we can decide right now. So we can revise item, design or any problems in a short time. I think that’s the stressed part of startups.
Q.Is there any special company culture for your company to make communication easier and better? Taewoo : We have a weekly meeting that I announce about the company progress to everyone, and then I usually have a face-to-face meeting one by one every two weeks. So we communicate with each other and we talk about problems honestly, and once they give us feedback, I try to fix it right now.
-followup Q: In the Startup Weekend blog, I read this quote about you. You said: “Finding great people to help build our vision, is more difficult than the work that goes into the project.” Was this quote based on some of your past experiences? You seem to really stress the importance of the team. You did have another startup before. (Whoami facebook application) Taewoo: As I mentioned, I used to do an SNS startup before making Moglue, I did that item with four different members for three months. I recruited developers and designers in a short time, and we didn’t talk much, so we didn’t understand each other. So I got a lot of bad feedback at the end of the company. That means I didn’t realize I made lots of mistakes with them, and that was totally my fault since I didn’t try to communicate with them. The thing I learned during the three months was that I should keep communicating with the team, and if the team goes in two different ways, we cannot make anything even though we have lots of money and a bunch of people.
Q. Moglue has created a fun way to keep interested people. I had my personal interest on Moglue TV, and there was Chris who I love when talking in Korean, you keep people up-to-date with this 1min-1thing video. How did you get the idea, and what do you seem to get out of this? Taewoo: That idea came from Chris, and interactive e-books is still new to almost everyone. So we should teach everyone about interactive e-books and our platform. But if we just give tutorials to users, then they’re not going to read. We are going to teach the users, publishers and others with some small fun. Actually, Chris is talented in terms of that field, so said that ‘Maybe I could do some kind of TV thing and introduce our business item, and features and interactive e-book,’ by himself. So that’s the thing we want to do.
So you are not only focusing on communication within the team, but you are focusing a lot on communication outside, with customers. Q. Noticed you already have a global team, with an American and French people. Do they provide new insights that wouldn’t seem to be possible if consisted of only Koreans? Taewoo: Of course we always learn from American, French, and as I already mentioned German intern recently, and since we have a different background, we’ve learned from each other a lot too. For example, we launched our ‘Twas the night before Christmas’ application last December, and actually, no one knew about Twas the night before Christmas’ itself. But actually it was originally popular for all Americans, but we didn’t know that. That’s a culture difference. We always get information about American culture from him(American) and we always get insight about Americans from him.
Individual and personal
Q. Are there any past experiences that were really important to you that you integrated into Moglue’s strategies? For example, not only about your past experiences in startups, but where you grew up, or your background? Taewoo: I want to tell you two things. The first thing is that when I was in university, during this class you should earn money with initial budget. That was like 30 Korean won, and I had one week to earn the money. Fortunately, I got a partnership with the movie theater, so I bought the ticket with 4000 won and sold the ticket for 5000 won. Anyway, that was my first experience with business. Usually, I thought class is equal to boring, but during that class I felt excited, and then I thought: “why don’t I make a real business in the real world?” The other experience is of course, my intern experience. When I used to work at the SK Telecom measures which is located in Silicon Valley, I have seen lots of different entrepreneurs and investors, and I felt about Silicon Valley, so that was an important experience for me to start the company.
Q. Is there any vision about Moglue or vision in your personal career as an entrepreneur? Taewoo: The vision of Moglue is : Books have existed for more than 2,000 years. But after i-pad and galaxy tab, so far users just read the book, but from now on users can actually interact with the contents by themselves. That is changing the concept of the book. I think we can change the world by changing the concept of the book, and we believe we can give better experience to users by changing the concept of the book. That is the vision for Moglue, and the vision for me, personally as an entrepreneur, I want to make a globally successful IT service in the world. Lots of Korean people try to make a global company, but only games, hardware succeed. All IT services like cyworld, or mobile payment has failed, I want to prove the thing that Korean people can also develop a global IT service.
We hope lots of CEOs like Mr.Kim launch new companies in Korea and worldwide as well. It was an astounding interview, being able to look into Moglue, Mr.Kim’s business strategies, and about his own insights of business and entrepreneurship. We will definitely keep a lookout on Moglue and the evolution of the e-book market. We especially thank Mr.Kim for being here with us today. For more information on Moglue, please visit www.moglue.com Also, if you want some more information on this interview or want to give us some feedback, please visit www.onsuccess.co.kr or www.facebook.com/onsuccess1.
Posted: May 22nd, 2011 | Author:StartupsHK | Filed under: Uncategorized | Comments Off
This year's GMIC event was held from April 27-28th in Beijing and was Asia's largest mobile technology event with over 3000 attendees. The conference was packed with speakers in 4 conference rooms. Events were held simultaneously on the GMIC executive stage, the G-Startup competition stage and 2 appSpace stages for developers, which made it extremely hard to pick and chose which event to attend.
Among the many interesting events was the Global Mobile Game Awards which included top publishers in the mobile gaming space such as: Popcap, the maker of Plants vs Zombies, Ubisoft with Assassin Creed (game prize went to them), Rovio with the infamous Angry Birds, EA with Need for Speed Hot Pursuit. Among other popular games were 3KTD, Guns N Glory, Doodle Jump, Kingdom Conquest, The Whole River Red4.
In the G-Startup competition20 startups, representing 9 countries were invited to pitch their startup in front of investors. The winners were selected in two categories: early-stage and growth- stage startups. In the seed stage category startups such as RedSparro -Singapore, our own Hong Kong based BookRice, Wiselince- China, Sassor- Japan, SmarTots- China, 云信达 - China MobileApps- Singapore, Fonaja- Indonesia, Kwestr- China presented their startup. The top two winners in the early stage category were chosen SmarTots and Kwest.
In the selected Growth-Stage Startups the following startups competed Qubulus - Sweden, Stream Media Pte Ltd - Singapore, SpeakingPal Ltd - Israel, 个信- China, Nobot Inc. - Japan, Mobimedia Inc - Canada (which was featured in the TV show the Pitch! ) Word Engine - Japan, KAI Square - Singapore, Tagattitude - France, Smoov - Singapore. The winners of this category emerged Word Engine by Lexxica from Japan as well as 个信- from China.
I was surprised to see how humble the CEO of Rovio, Peter Vesterbacka was, whose app Angry Birds topped recently 200 million downloads. I managed to exchange a few words with him and take a picture! You know an app is a household name, when your mom knows about it!
The buzzword at GMIC was definitely location based services, augmented reality and social networking. Augmented reality received quite a bit of attention, considering that the CEO of Layar was present promoting the echosystem. Unfortunately, it was disappointing to find out that many startups were copycats of ideas done over and over again. Location based services that share your whereabouts with your friends, locates them and allows you to see deals around you were one of the many startups.
In all it was a great event with, numerous startups exhibiting their startup and hoping to attract talent or get some attention from investors. Here are a selection of other startups:
Posted: May 17th, 2011 | Author:StartupsHK | Filed under: Uncategorized | Comments Off
Last night Kim Terca (@kimterca) gave a presentation about PR and about things to consider when moving into the US market.
This presentation was part of a trip to feel out the market over in Asia for Clement Communications (http://www.clementcom.com/), who is a boutique PR firm in the US market.
The talk covered the basics of PR and also some suggestions on what tends to work in the US market currently along with some basic key items to cover, such as making sure that things are written by a native English speaker.
Posted: May 10th, 2011 | Author:StartupsHK | Filed under: Uncategorized | Comments Off
We at StartupsHK have lined up a series of interesting talks to be held on Startup Monday (#SUMHK) in the upcoming weeks. Although these talks are free, we do expect you to attend if you decide to RSVP and of course, bring your own drinks and more to share with other attendees!
Here are the RSVP forms to a series of upcoming talks on Startup Monday (#SUMHK). Look forward to meeting you on SUMHK!
If you are interested in attending, please sign-up by clicking on the following links: